Regardless of the occasion being solo or social we make it easy for you to enjoy your favorite drinks without alcohol and with no compromise. We do so by creating superior drinks that deliver award-winning taste, bridging playfulness with mindfulness and facilitating occasions that fulfill both.

ISH offers one of the world’s broadest and most award-winning ranges of non-alcoholic wine, spirits and cocktails that all deliver on the experience we know and love, but with one major difference – no alcohol. 

The ISH range gives you the freedom to choose. It doesn’t have to be 5 o’clock somewhere for you to enjoy your wine moment. Bubbly for breakfast? We say go for it! You can blend our spirits with your favorite mixers to create those classic cocktails – buzz-free. Or, you can use them in conjunction with other spirits, allowing you to simply reduce your alcohol consumption. You can also grab our premixed canned cocktails for on the go, wherever you are and wherever you’re going. Easy, right? 

What started as an idea quickly became one of the largest and most award-winning non-alcoholic brands in the world. Our team, consisting of product development, supply chain, sales and marketing experts, is lead by F&B veteran Peter Bruun as CEO and René Vind Ludwigs as Chairman of the board.

We are serving our NA drinks in 15 markets (and counting), we are served at some of the best restaurants and most progressive hotels in the world and although we have accomplished a lot, we continue to raise the bar for what's possible within the world of alcohol-free.

Stay stirsty. Stay mindful.