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ABOUT ISH

Let's celebrate together. Regardless of the amount of alcohol in our glasses.

We're ISH. Your new favorite mindful drinking company. We believe in the freedom to choose. Non- or low-alcohol? The choice is yours. We're just here to support you on your mindful journey.

ISH is not about what it’s not. It’s about what it is. A choice to be social but also sensible. To be present and at the same time practical. A choice to be simultaneously playful – and mindful. It’s why we decided to create a mindful drinking company.

As you probably know, “skål” is Danish for “cheers”. A universal way to celebrate, be social and connect with others. To skål is an invitation to spend time with one or many. A request for camaraderie and friendship, laughs, and long stories.

Our desire for connection is innate, woven into our very being. It cuts across language, geography and culture. To skål and share a drink is to open ourselves to opportunity. An opportunity to better understand someone, and for them to gain understanding in return.


At the same time, many of us are looking to make mindful decisions. To be healthier. To be choiceful about what we consume. This can sometimes be at odds with our desire to skål. That’s why ISH exists. To bridge mindful consumption with our desire to connect, and to facilitate occasions that fulfill both.

Familiar flavors

We believe that the most satisfying experience, when you are in the mood for a cocktail, is the one that gives you that familiar flavor that you’re used to. That's why we prioritize familiar flavor as one of the most important aspects in everything we do.

Natural ingredients

Nature is our source. We use a range of plants and botanicals to create our award-winning drinks. Through different techniques, we extract, distill and steam our plants to obtain the familiar flavors we are proud to deliver.

Award-winning products

We are proud to hold a range of taste awards, making ISH one of the most awarded alcohol-free brands in the world.

Explore the full range of non-alcoholic goodies